My Favorite, to go! (Image for APD 242)

photo courtesy sunnysidenyc.com

Image for Professor Ramsey.

My Favorite Retailer is Modern Amusement

photo courtesy modernamusement.com

With so many retail options in an ever-expanding consumer marketplace, finding a favorite retailer is akin to finding the perfect pair of jeans. You want something that not only fits well and is in style, but at a price that you can afford (for the most part ;) ). I have found my favorite retailer through my favorite brand, which is Modern Amusement. Though merchandise is only sold online and through boutiques and department stores, the aesthetic presented by the creative individuals on their website exemplifies all the best qualities I look for in retailers to shop at.


The company was initially a small clothing distributor based in Costa Mesa, California, that was sold exclusively to Japanese boutiques and very few high end boutiques around the world. However, in 2004 Mossimo Giannulli (who created the Mossimo clothing line) bought the company and moved it to Los Angeles, along with expanding its retail perameters. The sucess was in keeping the same product, but exposing its inspiration and acheivement to make Modern Amusement a more identifiable brand. The website, modernamusement.com, not only has a shopping area but includes seasonaly inspiration, looks, press information and company goals in a very fresh concept with minimal clutter and maximum creativity.

photo courtesy modernamusement.com

Hence, my five main reasons for loving this retailer stems from not only the product, but the way the company is presented and represented. As such, here is a list of the top five things I love about Modern Amusement and how it differentiates iteself from other retailers.

1. Beatifully contructed, timeless classic pieces, but with an "indie" flair or accent

2. From the mission statement..."Balance between Art & Commerce"

3. Inventive, trendy and fashionable menswear, which I find to be rare

4. Not too much product, which keeps each season simple

5. Varied looks presented, from surfer to sophisticate, are all represented by their collections, making transitions (eg. day--->night) easy for a multitude of pieces

photo courtesy modernamusement.com