It is only too obvious how much the green movement is affecting our society. It only seems like yesterday when Al Gore's book and movie, An Inconvenient Truth, blasted environmental awareness into mainstream culture. Carbon footprint was the buzz word, and reducing said "footprint" was the name of the game. Obviously, the fashion industry being trendsetters, were well into using green materials like organic cotton and dyes way before going green became such a huge thing.
Now that organic is such a desired commodity, apparel manufacturers are pursuing organic materials in order to advertise that their product is green friendly. One such company is American Apparel LLC, who's "sustainable edition" of jersey clothing uses 100% organic cotton. One would think that this line from a company already known for its socially responsible mission would have a great contribution to this field.
I shop at American Apparel for my basics, and was very disappointed in the sustainable edition. I am not sure if its the organic aspect of the cotton, but the shirt I bought shrank about 30% of its size, and disproportionately. It looked like a bad 90's crop top! I just hope that the future of organic apparel is as reliable as the everyday cotton of today.
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